Before the turn of the millennium, it was typically difficult, if not impossible, to sell to the general public. However, today, since the internet is so prevalent in our society, this difficulty has diminished.
A great deal of the educational work is now done by people you will never meet, but who somehow find their way into your home, your education, and the education of your children. With that said, sales and marketing professionals have also enjoyed incredible success through the power of the internet.
So, what is this magic elixir that portfolio increases your opportunity for success with buyers that might be interested in what you offer? Yes, I am suggesting that not all prospects will respond to your brochure. However, if you are doing things right, your brochure will result in the response you seek.