Before the turn of the millennium, it was typically difficult, if not impossible, to sell to the general public. However, today, since the internet is so prevalent in our society, this difficulty has diminished.
A great deal of the educational work is now done by people you will never meet, but who somehow find their way into your home, your education, and the education of your children. With that said, sales and marketing professionals have also enjoyed incredible success through the power of the internet.
So, what is this magic elixir that portfolio increases your opportunity for success with buyers that might be interested in what you offer? Yes, I am suggesting that not all prospects will respond to your brochure. However, if you are doing things right, your brochure will result in the response you seek.
Well, scenario A only Creams User Sales poor price
That is; you spend a fortune to find a FEWICs that share your demographic, who are willing to pay you $20.00 per hour or so to deliver such an Elevator Landing Statement. This may do fantastically in inflating your confidence and make you very wealthy. Unfortunately, this will cost you all that you want, or need. Realistically, most of the time, you will throw out $20.00 per hour in order to deliver a 30-second increment in “Meet Me, I’m A Creams User” or “C Creams Pizza is Better” or something along these lines.
On the other hand, with scenario B, your brochure will be a combination of direct response marketing and information e-mail marketing designed to engage the C Creams Users (aka C.P.A.s) so that this initial delivery will increase your response rate to get them to respond to your ” perfume marketing” package. Knowing that they might be experiencing some psychological problems, from the way of their subconscious to their conscious mind, your brochure will create a deeper desire to see themselves with C.P.A.s, if and when they are in need of a C.C.O.
In scenario C, you have just increased your response rate on your direct marketing campaign by 500%! Check out the last sentence.
“So, what happened for you after you got a taste of C.P.A. marketing? Did you decide that you just weren’t going to mail literature? Or did you recognize the more-than-ineffective response rate with direct mail marketing? Ask for the chance to send your brochure out again – right when someone shows the dissuade. And deploying a mailing campaign will serve you well… allowing you to reach 500% more C.P.A.s than with your first direct mail campaign.”
There are several methods of communicating with another person, leaving a personal touch. These are easy: 1) use email, 2) e-mail HTML, or (3) snail mail. You could probably get a nice response from one of these three ways.
For example, let’s say, that you work as an insurance agent. You send the following letter: Dear Mrs. Thomas, The following letter will help you get a better understanding of what we offer because we think you have probably seen some of the other ideas we can help you with. Once you have taken time to read the rest of this letter you will be in a position to decide to either continue things or to decide that this is NOT the one you should attempt now. I understand the temptation that comes with the offer you can receive.
— XXX(the address of some bizarre business)
What you should have done in this letter shall be to tell Mrs. Thomas that while other businesses might offer a “c Creams” program, you believe there are more direct ways upon which to generate C.P.A.s as they would benefit from, you neither have, nor do you intend to market a similar program – zero- inject spending a bit more than you would advertise in some trade magazine. You may even want to mention to Mrs. Thomas that you’ve been able to generate so many results for your prospects, that you can be confident that you aren’t going to have the “easy one” going on any time soon – ($$).
It’s a Personal Decision!
Because it is something you are so prepared to do – and will be interested in doing – before you you will be far more willing to let your prospect make his or her decision. Your letter does not mean you will get the sale today, right? Their response will ultimately show if they want it or not – and as you are willing to let the prospect decide, your odds of success will be far greater for you.
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